Defining Your Brand Personality

Defining Your Brand Personality


Knowing your business and talking to your clients correctly, means knowing your brand personality.

What does your business feel like to your customers and clients? What language do you use when talking to those people? How do you, as a business, show up in the world?

Use this interactive worksheet to brainstorm the personality of your brand and get clear on the brand language you should be using.


  • 1 Page of example adjectives to use for your brand personality

  • 1 Blank page to use for more adjectives and brainstorming

  • 1 Page of question prompts + space for you to get clear on the language and purpose of your brand

We suggest also reading this blog post which explains why brand personality is so important!

Compatible with Adobe Acrobat and other PDF editing + using programs.

We recommend testing whether your computer has the function to save filled in forms fields on the PDF before completing it.

Having trouble saving your PDFs after you’ve filled them in? Download the latest version of Adobe Acrobat Reader or feel free to write your answers down separately and use the PDFs as a guide.

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