Build Your Brand Strategy

Build Your Brand Strategy


Developing your brand strategy as a small business is just as important (if not more important than) creating a business plan. In fact, your brand strategy can replace your business plan!

Getting to know who your business is, what it’s doing in the world, and who it’s doing it for is vital in growing it past those first couple of years. No matter if you’re a freelancer, a solo-preneur, or the CEO of a small team, you need to know what you’re doing with your business.

You’ll be able to use this a resource to refer back to when making decisions, or to pass along to other people who work with or for your business.


  • Overview of what Brand Strategy is and why it matters for your business

  • Guided development of the core pieces of your strategy


  • Brand Values

  • Brand Messaging

  • Brand Personality

  • Ideal Client persona’s

  • Competition review

  • Brand Buzzwords

Compatible with Adobe Acrobat and other PDF editing + using programs.

We recommend testing whether your computer has the function to save filled in forms fields on the PDF before completing it.

Having trouble saving your PDFs after you’ve filled them in? Download the latest version of Adobe Acrobat Reader or feel free to write your answers down separately and use the PDFs as a guide.

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