Lesson 4: What to look for in an SEO provider
We've given you the theory behind SEO and some ideas on how to tackle it yourself, but sometimes it's best to ask for help.
There are a lot of online tools that can help you stay on top of things, but more often than not there's a cost for using them. You're also trying to run a business so you're probably already stretched for time, money, or both.
That's why hiring an SEO provider shouldn't be taken off the table. For some people, SEO is what they do all day every day, so they have the subscriptions to the online tools already and they'll be able to hone in on what you need to create an action plan for boosting your search ranking a lot faster than you will. So, while it may seem like a cost you don't need, take into account that your own sweat equity isn't exactly free either.It's actually worth everything to your business!
If you do venture down the road of hiring a provider, there are a few things you should consider.
“Anybody who is focused solely on driving massive amounts of traffic to your website or focused only on getting you hundreds of backlinks is taking the wrong approach” - Paul Young, Convertus.
1. LOOK FOR SOMEBODY WITH REFERENCES
Somebody who takes an individual approach to your business, and who doesn’t focus solely on getting you links or building connections off your website, and comes with references is going to be so much more valuable to you than someone who promises to get you on the first page of Goole (no one can guarantee this!).
There is so much more to SEO than links and your Google ranking (as you now know!) and you want to be working with someone who can help to audit yourself, see the areas of improvement and then also help you plan strategically for the future with a larger content marketing plan.
2. LOOK FOR SOMEONE WHO OFFERS OPEN COMMUNICATION
An SEO provider should be able to explain to you what they are doing, why they are doing it, and track the results of their changes as proof of the work that they are doing.
You can also watch this great video that Google on how to hire an SEO provider, for more tips. But, overall, you're looking for someone with experience, references, who can offer measurable results, and that provides realistic goals with clear actionable steps to get there.
3. LOOK FOR SOMEONE WHO MATCHES YOUR VALUES, SOMEONE YOU CAN TRUST
Don't let someone sell you the world and be left high and dry! Find somebody who listens to what you and your business needs and who you feel comfortable working with and you'll be set!
4. FINALLY, LOOK FOR SOMEONE WHO HAS KNOWLEDGE OF MORE DIGITAL MARKETING THAN JUST SEO
An experienced SEO provider will understand how all the difference pieces of marketing and digital strategies can and do affect each other, and make recommendations based on these connections that are custom to you and your business.
And if in doubt, don’t forget that there’s so much you can do yourself to improve and boost the SEO of your website, and it’s all in the content.
Short and oh, so sweet, lesson 4 is complete! Next up: how to install Google Analytics.