Lesson 3: Page Descriptions
Each page of your website is searchable, and will have content underneath it’s URL much like the homepage of your site. To ensure that this content is both accurate and doing the hard work for your business, you should be adding page descriptions to the core pages of your website.
Step 1: Understand Page Descriptions
When someone Google’s your business, or a keyword, pages from your website will show up in the search results with text underneath the URL. This text describes what is on the page, and what a visitor can expect. Adding a page description to each of the core pages of your website is what enables this text to show up. It’s something you’ll want to manually add to each page to ensure that your website is working for you and can boost your SEO!
Within the page descriptions you want to use keywords that directly relate to the page in question, and are something someone might be searching for. You can also use copy that’s directly on the page in your page descriptions to help make the visual connection between what someone reads on Google and what they see as soon as they land on your website.
For instance, in the above image, you can see our page description in a Google result. This copy is also on the landing banner of the homepage of our website and while it mentions keywords, it also helps to create consistency when someone now clicks on that URL.
Step 2: The 5 rules to writing Page Descriptions
1. Individually tailored
Each page description should be individually tailored to the content and purpose of the page. For instance, if you’re writing the page description for your contact page, it should (at some point) say the word ‘Contact’.
2. Descriptive sentences
Page descriptions should be actual sentences that someone can read. Think about what someone would say out loud if they were describing this page to another person.
The wording used for your page descriptions should be very specific to your business and the page at hand. Talk about your business, but be very clear about the purpose of the page. Is the page there to introduce a visitor to you (i.e an about page), is it there for someone to contact you? Consider the purpose and goal of the page and be very specific within the page description about that.
4. Matches the content of the page
As we mentioned before, having the wording of your page description match the text at the top of the page (i.e the first piece of text someone sees when they land) helps to create consistency and recognition, even if it’s subconscious! This is a copywriting trick that helps a visitor to your website be sure that they’re on the right page and know what they’re about to view.
5. Include keywords
Within your descriptive sentences, be sure to include keywords! This points ties everything together because you’ll be thinking about the purpose of the page and what someone will be searching for, in order to use keywords that will work effectively on behalf of your website. Keywords such as ‘Contact’, and ‘About’ are totally fine for those specific pages but make sure you use keywords that describe your business too!
Step 3: Adding Page Descriptions
Go to Home (or the other page of your choice) > Settings > Description
Add the text of your page description into the '“Description” box
Repeat for the core pages of your website (Home, About, Contact, etc.)
TIP: If you have any index pages, focus on adding descriptions to the settings section of the Index, and not the individual pages!
Once you’ve added page descriptions to all the core pages of your website, you’re ready for the next lesson!