Lesson 2: Adding relevant info to your Settings
Now we'll be covering how to set up the back-end of your website! SEO (aka Search Engine Optimization) helps Google and other search engines recognize who your business is and what your business does. But we need to add the relevant information to the Settings first in order to aid in the visibility on these search engines! This is important as it helps people find you with basic Google Searches.
In this lesson we will:
1. Add your business information
2. Write search engine descriptions
3. Add a site title + tag line
Step 1: Add your business information
Go to Home > Settings > Business Information
Fill out your business information including:
Contact Phone Number (note if you don’t have a business number and don't want your cell to be accessible, that's ok! It is not necessary to add anything to this section if you don’t want to).
The remaining fields are optional, so fill them out as best you can - and don't forget you can change it later.
Step 2: Write search engine descriptions
Go to Home > Marketing > SEO > Search Engine Description
Under “Site Title”, enter your business name. You can also add a descriptive phrase about your services or products. This will show up beside the name of your website when its open in a browser tab or whenever you paste your URL and a link preview is shown. eg: Salt Design Co
You will notice at the bottom is the “Search Results Preview”. This shows you what your site looks like on search engines. So you can go ahead and play around with this one!
Under “Site Meta Description”, add a short paragraph (1-3 sentences) that describes your business (include industry relevant keywords, but write this in sentences).
This section helps your site be searchable and will also let potential visitors know what you do and offer.
This section will also appear under the “Search Results Preview”.
Step 3: Add a site title + tag line
Go to Home > Design > Logo & Title
The name of your company will already be filled in under “Site Title”.
In the “Tag Line” section, write a list (separated by commas) of keywords that describe your business offering. eg: Brand Design and Development; Brand Identities, Graphic Design, Web Design
TIP: If you change your template choice, this tagline might suddenly be visible underneath your logo. Depending on the template you might be able to turn it off in the Style Editor (coming in Module 3), otherwise, delete this text if you don't want it to be visible.
You've completed Lesson 2! Next up is 3 lessons of page and content based changes.