Lesson 3: Choosing keywords for your blog post


Once you know what question you are going to answer, you need to figure out the keyword you are going to target for that post. You can target similar keywords, for example, we could target “adwords budget” and “cost of adwords” in the same post - but they all need to have the same searcher intent. That means that anybody who searches for adwords budget or cost of adwords should have the same, or very similar, goals in mind with their search.

Google is an intent-based medium, meaning nobody searches for you unless they are looking to find an answer. There are approximately 40,000 Google searches every single second - which is both a lot of competition, but also a lot of opportunity.

In this lesson we are going to:

  1. Discuss long-tail vs. short-tail keywords

  2. Learn how to research the keywords you want to use

Step 1: Long-tail vs. Short-tail Keywords

Long tail keywords are keywords with 3+ words in the keyword, versus short tail keywords with one or two words. Here’s an example:

Short tail: AdWords cost
Long tail: Cost of using AdWords

Short tail: AdWords budget
Long tail: Deciding on an AdWords budget

You often want to use longer keywords because they tend to capture more user intent and then drive more qualified traffic to your site.


Step 2: How to Research the Keywords You Want To Use

There are a few ways to research what keywords are best for you and they are (mostly) all free. Here are some of our favourites.

What’s trending? Take a look at what is popular related to your topic across social media. Google Trends can also give you a good idea of what is currently trending related to your topic.

A free way to do some research is the Google Keyword Planner. Never used it before? There’s a handy guide here (that comes with other great keyword research tips).

For those of you with some budget to put towards your keyword research, Long Tail Pro is one of my favourites to use.

Other keyword research tools include SEMRush and Moz Keyword Planner, both which have free options.

Try a few of the above methods until you find some that you like the best and work for you. There are multiple keyword planning tools out there, and it largely boils down to preference.


That’s it for lesson 3! You’ve learned how to curate your content so it get’s views, but also how to use the kinds of keywords that will get you noticed by search engines. In the next module, we’re focusing on how you can format your blog posts to improve your SEO.

Salt Design Co.