Lesson 2: Creating blog posts from questions
In lesson 1 we talked about needing a plan before you post so that your content is relevant enough to users that they’ll want to click on it and come to your site. One tried and true way to figure out how to do this is to look at what kinds of questions your audience is asking.
In this lesson we are going to:
Look to your email inbox for questions
Use that information to find similar questions
Try out a content mapping tool
Step 1: Look To Your Email Inbox for Questions
There are a few ways you can go about getting user questions and what you may not realize is that you have a list of content gold right in front of you.
You probably get tons of emails asking questions about your services, the benefits of what you do, and you may even have a FAQ page on your site that gets little to no traffic. You already know what people are asking, and you probably have even answered it in approximately 10,000 emails! The question I get all the time is “what is a good budget to start with on AdWords”. I currently don’t have a blog post about that, but I know I have the answer to that question because I’ve written it down in three, four, fifteen different emails.
Before you get started though, we should note that you need to know your audience. If you don’t know your audience, you have a problem that can’t be solved by this e-book, and we suggest you sit down and really think about who you are serving, what they need from you, what pain points they have, and what value you can bring to them before going any further.
Step 2: Use That Information to Find Smiliar Questions
If you know what your clients are asking, you can take to Google to figure out what else is on their minds. Open an incognito browser (if you do it in your browser your personal history will affect search results), and ask the question you had above. I asked “What budget should I start with on AdWords?” Google will show the other results that come up when someone searches this question.
You can use this tactic in the Google search bar itself too!
PRO TIP: You can also search for general questions about your business or area of expertise to get more options. Think about what types of questions your potential clients might be searching on Google. For instance if I was looking for a Reiki practitioner I would search “what is reiki”, “what are the benefits of reiki”, “who can use reiki”, etc. and you can use those keywords and topics to your advantage within blog post copy and titles.
Step 3: Try Out a Content Mapping Tool
The internet is a wonderful place, and there are tools created for the purpose of content mapping and keyword searches. Try one out, and make your own mind map, like this one from Answer The Public:
Answer The Public is a free resource where you can put in a keyword (we put in “AdWords” for this example) and it will give you all the questions people are asking about that keyword on the internet right now, which you can build a whole content map out of!
Module 1 is complete. You now know how to plan for content that grabs people’s attention and drives traffic to your site. Up next, we’ll be focusing in on keywords and how they’ll help your SEO.
Allow 15 minutes for this lesson.