WORKBOOK: Brand Strategy

WORKBOOK: Brand Strategy


Find clarity on your brand’s identity and develop an actionable strategy to implement it by working through this guided workbook. With check-lists, prompts, and dynamic worksheets, you’ll have everything you need to make those brilliant ideas a reality!

This workbook covers: 

+ What a brand strategy is and why it’s important
+ Worksheets to help you clarify your brand’s values, messaging, ideal customers, and personality
+ A guide to developing your brand’s style and visual representations
+ A strategy checklist to help keep you on track
+ BONUS personal branding information and worksheets from Taylor Aller.

The Salty Series is a monthly panel talk or workshop through which we aim to educate, inspire and connect - allowing everyone and anyone to better understand brand & web design, and the strategy behind it. 

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