Two designers with a flair for entrepreneurship - and teaching!
We’re Daphne and Lucy; co-founders and designers over at Salt Design Co.
We’re small business owners who have been working directly with other small business owners and entrepreneurs for the past 3 years. And, we’re just like you: learning, looking for ways to do things differently and discovering (every damn day) more and more about ourselves and our business.
We’re also very much humans: Netflix bingers, podcast lovers, geeks about entrepreneurs, CrossFit addicts (Daphne) and puzzle enthusiasts (Lucy).
BUT, when it comes to our work, we’re on a mission to demystify the glam and jargon that comes with building a business, and to make things easier for you: the small business owner who’s smart as a whip, a real go-getter, keen to learn and grow your skills and scale your business without losing your life.
We’ve made this course to help you learn some of the confusing jargon and theories that are currently stopping you from becoming a whiz with design and rocking it out for your business.
DESIGN 101 - $19.99
A mini-course that’ll teach you the principles of colour and type theory, as well as our 10 top rules to good web design
DON’T LET YOUR DESIGNS BE TEMPLATE ONLY
Take your design knowledge to the next level and feel confident creating Instagram posts, posters, flyers, and more!
Over 4 lessons you’ll learn:
LESSON 1 - FONTS AND YOUR BRAND
Fonts express different vibes and atmospheres and are important to all designs! Learn the difference between a serif and a sans serif font, a script font and a decorative font. Understand what each style of font subtly communicates to a viewer and how or why you might want to use it.
LESSON 3: HOW TO CHOOSE THE RIGHT FONTS AND COLOURS
Now that you know the theory behind colours and fonts, you can make smart choices on behalf of your brand to choose the styles that work best for your business or the particular design you’re working on.
LESSON 2: COLOURS AND YOUR BRAND
Colours have long held symbology and have been scientifically proven to have an effect on our brains and bodies - and we’ll break that all down for you so you understand the relevance behind each colour and what it can mean.
LESSON 4: 10 RULES TO GOOD WEB DESIGN
Web design is a beast of it’s own, but to get you started we’ll be going through the top 10 rules you need to keep in mind as a beginner designer and show you how each one can be put to use if you’re DIY’ing your own website.
“Getting in front of people is one thing. Providing value is another. Lucy + Daphne are always providing value; through email or instagram, they’re a constant source of relevant and interesting insight and information and so generous with what they share.” – Elsbet Doucette
You might have some questions about the Design 101 mini course, so let’s get to answering them!
I use Canva, Squarespace and other programs that offer templates, do I need this course?
Yes! Absolutely! Without learning the theory and the “why” behind each design or template you use, you won’t be able to make changes or come up with new ideas by yourself. Understanding the principles behind design (and getting an understanding of some of that annoying jargon) will help you be a more confident creator and of course, will benefit your business a ton if you can’t afford to work with a designer!
Wait a minute, this is a mini-course? What does that mean?
We define our mini-courses by the amount of time it’ll take you to get through it. Our larger, full courses, are the type of course you’ll need to follow for 1-6 months. The mini-courses however could be completed in as little as 1 week! These courses are designed for you to read and get straight to action - using the course as a reference and a reminder from there to help you stay on track with your new education.
Why can’t I just Google the answer to these questions?
Have you done that already? Are you still confused? Yep, we were too! Sometimes you need someone to guide you through the specific things that are most important for you, and that’s exactly what we’ve done here. Plus, once you’ve taken this course you’ll be ready to learn even more (through Google or another course) because you’ll finally understand the jargon and theories behind the basic principles.
What if I’m not finding what I’m looking for? Do you offer refunds or returns?
Unfortunately, no. Because we provide all the information immediately following purchase, the course content cannot be returned. But, we’ve got a feeling you won’t want that refund once you’ve received all the emails and have upped your design knowledge! If you do have a complaints or concerns please email Rosanna at email@example.com and she’ll be happy to discuss the options further with you.
Not sure if this course is for you?
There’s a ton of jargon and confusing things that come with design, so we’d recommend this course for you if…
You’re creating graphics or designs on behalf of your business using templates
You feel unsure any time you need to make a change to a template
You want to understand the “why” behind colours, fonts, and other design principles
You want advice and knowledge you can put into action straight away
You want to feel more confident when you talk to a designer
If you answered ‘Yes!’ to any of the above, then it’s time you take your design education to the next level!
READY!? LET’S GO!
Buy the Design 101 mini course now
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