Shaker Session: The Difference Between a Brand Identity and a Logo (VIDEO)
When you're starting out, figuring out the difference between a logo and a brand identity can be tricky. That's why we're tackling this issue in our fourth YouTube video and explaining why you and your business deserves so much more than just a logo!
In this video we go over:
- What a logo is and why it actually only makes up one small part of a brand.
- What a comprehensive brand looks like and all the little moving parts that will come to define it.
- Questions you can ask yourself to start developing your brand today!
We've also created a handy worksheet you can use to help figure out your brand's personality, which can be found here.