3 Squarespace Myths Debunked! (SEO, Integrations + Customization!)
There are a few sneaky rumours about Squarespace you tend to hear (that is, if you’re a big user like us or are researching website platforms) and honestly… most of them are myths. Squarespace has come a long way since it was first created, and the founder himself has said that his goal was always to create a platform that rivals Wordpress, ensuring that Squarespace offers the same features and functionality.
Let’s dig in to some of the myths we still hear about Squarespace and we’ll break them down so you can see what’s really going on in the back-end of this platform.
MYTH #1 - SQUARESPACE IS BAD FOR YOUR SEO
This is the one that annoys us the most in all honesty! It tends to be spouted by people who don’t truly understand SEO and rely on the Yoast plugin they love with Wordpress. So the number one thing to understand about SEO, is that it’s actually hugely reliant on your content and the usability of your website (i.e 2 things you have complete control over no matter what website platform or host you use).
If you’d like to learn more about SEO we suggest starting with our ‘Understanding SEO’ course or guide, and then moving on to our ‘SEO for Squarespace! We go over all of the key essentials you need to understand about SEO to take action for your business, explain how Google works and ranks sites, and how to specifically control the back-end items you need on your Squarespace website for SEO.
With Squarespace you can easily add everything you need for your SEO on your website. Primarily your content and a good design, but also the page descriptions, page names and alt tags too. Each page (as well as the website as a whole) has an SEO section just like the one pictured below.
What you can see here is the page settings, with a whole section dedicated to SEO. Here you can your SEO page title and description, and see how it will show up on Google when someone does a search. This can be customized per page and all for the website as a whole in the settings tab. While it says (optional) we recommend always filling in these sections to help with your SEO!
Below you can see where alt tags can be found, and again it says that they are optional… but they’re not! They’re for your SEO so it’s important to add them here.
MYTH #2 - ALL SQUARESPACE WEBSITES LOOK THE SAME
So not true!! Any website that is designed using a template is going to look a little bit like the template. That’s just a given. And if you’re choosing a template and can’t make many edits, then unfortunately you may have to accept that your website will look similar to the template and therefore also similar to other people’s websites. This is true with Wordpress, pre-designed Squarespace templates… Wix, any website platform!
What isn’t true, is that ALL Squarespace websites look the same. Once you know how to make changes to even small things like your button colour and style, it’s very easy to have a custom website. Some big brands have started out with Squarespace websites, including Girl Boss (whose website is no longer on Squarespace but was originally), Armchair Expert, Work Party from Create and Cultivate and more! Squarespace just needs a bit of getting used to (as all website platforms do) and once you’ve got a handle on it it’s very easy to update.
The main thing that’ll have your website looking like the template is if you don’t have any of your own branding (i.e fonts, colours, etc.) so you’re using what’s provided by the template. That’s a sure fire way to having it look and feel generic and is the number one thing we’d advise against. If you do have budget for a brand or website we always suggest spending it on the brand and then DIY’ing your own website to cut corners, as without a brand a designer will struggle to create a website for you, but with a good brand you can easily create your own website.
Obviously as designers we are also able to make our Squarespace website designs stand out and we promise you it’s easy enough to do! Take this website for example and compare it to our website for Salt Design Co. and you’ll immediately see lots of differences, none of which scream ‘Squarespace!’ even if you might eventually figure out what platform it’s on. Check out the examples of websites we’ve designed on Squarespace below to see visual examples of this.
MYTH #3 - SQUARESPACE DOESN’T OFFER MANY INTEGRATIONS
While Squarespace doesn’t come with a built-in plugin library or anything similar to that, it does have a lot of design and content integrations including:
newsletter sign up forms
graphs + charts
restaurant booking through Open Table
calendar booking through Acuity
As you can see, Squarespace can add a lot of different content that is integrated into your website with just one click. It’s quick and easy to browse and add and can be used on any page type - there’s seriously no restrictions!!
We use Squarespace for our client work and love it, and these are 3 things that should not be stopping you from using the platform! Let us know in the comments below if you have any questions about Squarespace, how to make edits or customizations or how to get started and we’ll happily point you in the right direction!