How to Prepare Content for the Home Page of your Website
Creating content for your website can be daunting. You might have hired a designer, or be taking the plunge into web design by yourself, but either way it can seem like a big task with no end in sight. One thing we never want, is for you to feel overwhelmed by it all - building a business is TOUGH! We can't deny it. And yes, you're going to be overwhelmed at times, but we want to help with the design process, so we're going to walk you through the steps you'll need to take when creating content for your website for each of the main pages. Today, the home page!
What you'll need to get started:
- A word document, google doc, or similar to write out all your copy
- A folder for images
THE MAIN COMPONENTS OF YOUR HOME PAGE
As the online face of your business, your home page is arguably the most important page. It needs to immediately tell a visitor what it is you do, and provide them with direct links to your service, product or offering. The goal is to make it as easy for them as possible.
A home page, therefore, can either be a long page that a visitor needs to scroll through to learn about you and your business, or it can be a single page with a clear navigation that leads visitors to other pages. Either way, each homepage should clearly state what you do and how you're going to help them, with a few of the following things:
1. A KEY MESSAGE OR TAGLINE
This should be no more than 2 sentences, and should contain a few keywords that quickly and easily sum up your business. Make sure to get really specific here!
2. A CALL TO ACTION OR OPT-IN
A newsletter sign up button, or a freebie that a visitor can download. Maybe it's a chance to book a free consultation or a discovery phone call. Whatever it is, make sure it's at the top of your website, easy to see and gives clear instructions on what a visitor should do. The language here is important too - don't be vague or waffly about it. Tell them what to do!
3. A DIRECT PARAGRAPH ABOUT WHAT YOU DO
Give readers some additional info on your business, its mission and purpose, or what makes you different. Go into some details, add some personality and wow your customer! If this section is linked to further calls for action, even better.
4. SOCIAL PROOF
Logo's from you've worked with, those that have featured you, or a couple of testimonials. The idea here is to show proof and add credibility to your work.
Last but not least, visuals! These act as further proof, show the customer who you are, and very specifically allow them to see what you offer. An image says a thousand words, so don't under estimate the power of a good photo.
It's not vital that your home page have each and every one of these, but it is important they have at least 3. Pick and choose what works best for you, and you've got the start of a great home page!