Handy Design Tips for Your Website
Being small business owners ourselves, we know the struggle of wanting to collaborate or hire other businesses to do the things we may not excel at. Whether it's a monetary issue or something else entirely, we get it; sometimes you just gotta do things for yourself.
This one kind of goes without saying, but let's say it anyways. A little professionalism is important for your website (but this does not mean that it cannot have any personality). Just remember that this is supposed to represent your business which is why you would still want it to hold a level of competency that your viewers can trust. Also, remember that less is more.
2. WIDE MARGINS
Which brings us to our second tip. Ensure the content on your webpages have room to breathe. You should have nice spacious margins (the white space bordering your content) on each page and consistently throughout the whole website.
3. WHITE SPACE
Along with wide margins, your website should have ample white space. This will result in less clutter on your pages and will also allow your viewers to easily digest the information presented on each page.
The design details of your website should be consistent throughout. If you use a certain look for headers on the page, make sure the other headers all look the same. This rule applies to all copy, imagery and graphics. You should also be applying your Brand Strategy to your website. Read more about what Brand Strategy is and why you should consider it for your own business.
5. BALANCE ON SCREEN
It's important to think about the visual weight between images and text on screen. Avoid content heavy sections (but if you must, remember white space is key to making it not overwhelming). If you're not sure, take a step back (like a literal step back) from your computer and stare at your screen. How does it look farther away? You want the information to be laid out on your site in a manner that is comfortable for your eyes and is visually appealing. Consider designing in a grid. Grids can often help guide the design of a page, so that you're not just laying things out in any order.
6. BALANCE IN TEXT
Avoid any fonts that are hard to read. Learn to pair fonts and experiment with what looks good together. You're looking for contrast, but still making sure the tone and flow of each font still works together. Generally, a classic font pairing is a Serif font (such as Caslon) with a Sans Serif font (like Futura).
7. CONTENT HIERARCHY
Knowing how to present content on a website effectively is important as you will be able to influence where you want your viewers to look. The important information should be more prominent and obvious to your audience. Create some visual weight (such as a bold headline, or enticing photo) to the area you want to be most visible first. Instead of overloading one page with content, consider spreading your content across multiple pages. Again, this reduces any chance of overwhelming your viewers.
8. INTUITIVE NAGIVATION
The menu bar of your website should not be overly complicated. Avoid using alternative names in your navigation to avoid confusing your viewers. Your viewers should not have to figure out how to make their way through your website. Consider having a stripped down top navigation paired with a more detailed site map at the bottom of your web page.
9. MOBILE USERS
Everyone uses their cell phones to check websites, so be sure you've checked that your web site translates well on a mobile screen!
Want more design tips like this? Head on over to our design library to check out all the resources we have on offer.