File Formats 101


Working with graphic designers (or even just Canva) can mean a coded language that can be overwhelming and confusing. Below is a list of simple definitions for the most commonly used image and design file formats.

File formats for logos can be confusing so here's a simple breakdown



EPS stands for "Encapsulated PostScript" and is a type of file format that can contain both text and graphics. This format is often used for transferring files between various graphic design software.

EPS files contain PostScript code which is used for storing font and vector image information. Vector images are usually drawings created by programs such as Adobe Illustrator and are easily resized without losing quality. 


This one might sound a little more familiar, as it's often used to store photos in digital cameras! JPEG stands for "Joint Photographic Experts Group". JPEG is a popular image file format that always has a white background and is ideal for printing your logo at high resolutions. This is because JPEG's are compressed image files that retain the most colours.


PNG (pronounced "ping" or "P-N-G") is a format that allows for transparency. This enables your logo to take on any colour background, making it the perfect format to use on your website! PNG images are also great because they use lossless compression, so they do not have any blurring that may appear in JPEG images when you resize them.